andy singer
BROOKLYN, NY
advertising // brand activations
miller lite // mvp matchball
The Miller Time MVP Matchball represents a major leap forward in beer and sports innovation. For decades, fans have been forced to choose between keeping their eyes on the match and reaching for another Miller Lite.
We asked a simple question: what if that problem didn't exist? The result is the world's first MVP Matchball designed to hold your Miller Lites.
Part collector's item, part engineering breakthrough, part excuse to crack open another beer, it's designed to stay in the action from kickoff through the final whistle.
jcpenney // ex-change
Valentine’s Day 2026, JCPenney’s “Ex-Change” activation invited shoppers to let go of the past by trading in jewelry given to them by an ex for something new. The experience took place in 10 stores across the country, including Garden City, NY, Frisco, TX, and Glendale, CA, transforming select JCPenney locations into sleek exchange booths designed to feel equal parts boutique and emotional reset button.